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How To Use Pinterest To Grow Your Business
Introduction: What is Pinterest and how can it be used for business?
Pinterest is a social media platform that allows users to share photos and videos of things they like. It can be used for business purposes by creating boards that showcase products or services. Pinterest can also be used to drive traffic to a website or blog. Businesses can use it to connect with potential customers and create brand awareness.
To get started, businesses should create an account and start following other users who have similar interests. They can then start creating their own boards and pins. When creating pins, businesses should include keywords in the descriptions so that people can find them when they search for topics related to their business. Pins can be shared on other social media platforms, such as Twitter and Facebook, to reach a wider audience.
Businesses should also take advantage of Pinterest Analytics, which provides insights into how people are interacting with their pins. Pinterest is used by many small businesses. It has an active user base and allows businesses to easily share their visual content with consumers.
The Benefits of Using Pinterest for Business
As a business owner, you are always looking for new ways to reach potential customers and grow your business. You may have considered using Pinterest as a way to promote your business but weren't sure if it was worth the effort. Here are some things to consider that may help you decide if using Pinterest is right for your business:
The first thing to consider is that Pinterest is a visually-based platform. This means that it is ideal for businesses that have products or services that are visually appealing. If your business falls into this category, then you should definitely consider using Pinterest as part of your marketing strategy.
Another benefit of using Pinterest for business is that it can help you to reach a new audience. For example, if you sell wedding services or have a venue that would appeal to new brides or couples, then you can use Pinterest to reach these potential customers at the moment they are looking for you.
Creating a Business Account on Pinterest
If you’re a business owner, then you know that social media is a powerful tool to reach new customers and grow your business. And one of the most popular social media platforms today is Pinterest. With over 450 million monthly active users, Pinterest is a great place to showcase your products and services.
Creating a business account on Pinterest is easy and only takes a few minutes. Here’s how:
First, go to pinterest.com and click on the “sign up” button in the top right corner. Then, select “create an account” and enter your email address, password, and name. Once you’ve created your account, you can start setting up your profile by adding a profile picture and bio.
Next, it’s time to start creating pins.
How To Creating Pinterest Pins
If you're looking to grow your business with the help of Pinterest, you're in luck. Creating pins that are both eye-catching and informative can be a great way to reach new potential customers. Here are a few tips on how to create pins that will help grow your business:
1. Keep it simple. Your pin should feature one main image with a clean and simple design. Avoid using too many colors or patterns, as this can be visually overwhelming for users.
2. Make sure your image is high quality. Blurry or pixelated images won't do your business any favors. Choose an image that is clear and easy to see.
3. Use descriptive text. In addition to your image, you should also include some descriptive text about your product or service. This will give users an idea of what they can expect from your business.
Promoting Your Pinterest Pins
Once you start populating your account with content here are ways to accelerate the growth.
1. Make sure your website is "Pin-friendly." Include Pinterest buttons on your site so visitors can easily share your content.
2. Create pins that are visually appealing and include descriptive text. Pins with good visuals and descriptions are more likely to be shared.
3. Join relevant group boards. This will help get your pins in front of a wider audience.
4. Use keywords wisely. When creating pins and boards, use keywords that people are actually searching for on Pinterest. This will help you show up in search results.
5. Be active! The more active you are on Pinterest, the more likely people are to take notice of your content. Pin regularly, comment on other peoples' pins, and join in on conversations.
Measuring Success On Pinterest
As a business owner, you may be wondering how to measure success on Pinterest. Here are a few tips:
First, take a look at your website traffic. If you see an increase in web traffic after implementing a Pinterest strategy, that’s a good sign! You can also track the number of leads and sales generated from Pinterest.
Another way to measure success is by looking at engagement metrics. Take a look at the number of likes, comments, and shares your pins are getting. If you see an uptick in engagement, that means people are interested in what you’re sharing.
Finally, consider your brand awareness. Are people talking about your brand more since you started using Pinterest? If so, that’s a great sign that your efforts are paying off.
Conclusion: Why you should start using Pinterest for your business
If you're a business owner and you're not on Pinterest, you're missing out. Big time.
Here's why: Pinterest has over 400 million monthly active users.
And of those, 200 million are from the United States and growing.
More than half of all Pinterest users say they've purchased something because of something they saw on the site. (That number jumps to 80% for millennial's.)
What's more, 93% of Pinners use the site to plan or make purchases.
In other words it is a buying platform. People use the platform to find what they want or need with the intentions of getting the product or using the service. This is why it is so important to make sure your wedding service or venue is showing up well on Pinterest.
There is no other platform like it where your content is shown to people that actually want to see it. That is what we specialize in. We will make sure your Pinterest account is blowing up and sending you targeted traffic to boost the quality of your leads and increase your business growth.
Within the first three months of working with us our clients average 20,000-30,000 monthly impressions and 150-200 website clicks a month.
If you would like to do the same for your business then simply click the link below to set up a marketing strategy call. We offer multiple options to meet you where you are both financially and goal wise. We make it easy to get started and make sure your wedding business is showing up when your ideal customer is looking for you.
Your marketing team,
Justin & Lindsay