How To Create Eye Catching Pinterest Pins
Why Use Pinterest?
A huge part of having a solid marketing system is having a way to make sure you are getting in front of your ideal audience and having a consistent way to bring them to your website. That is step 1. You have to make sure they become aware of you in order to want to work with you. That is where Pinterest excels far beyond any other platform.
Pinterest is a visual search engine that allows you to create content that will show up based on what people are searching for. You are literally shown to people actively looking for what you are offering. If you still think putting all your time into creating reels for the "likes" over getting in front of potential customers then we are not on the same page. We care about results and if you are in business you should too.
I don't want to go too deep into the power of Pinterest as I cover that in other blog posts you can check out.
7 Resons You Should Be using Pinterest
How To Use Pinterest To Grow Your Business
Now let's dive into creating good content for Pinterest that grabs the attention of your ideal customer.
What makes a good Pinterest pin?
When it comes to creating pins that stand out on Pinterest, there are a few key elements you should keep in mind. First, your image should be high quality and appealing. Second, the text on your pin should be clear and concise. Finally, make sure your pin is properly categorized so that users can easily find it when they're searching for something specific.
If you follow these simple tips, you'll be well on your way to creating eye-catching Pinterest pins that will help drive traffic to your website or blog. Let's look at each section a little further.
Steps to creating an eye-catching pin
Images are one of the most important aspects of a successful Pinterest pin. Here are some tips on how to create eye catching Pinterest pins:
1. Use high-quality, beautiful images. This is the most important tip! If your images are not eye-catching and beautiful, people will not want to repin them or click on them. This platform is visual so make sure your images count! This is another reason why Pinterest works so well with the wedding industry. The wedding industry is very visual. The goal is to help your ideal customer feel the emotions of the photo. Whether it is transporting them to your venue or helping them envision specific decor to use.
2. Make sure your images are relevant to the topic of your pin. People will be more likely to repin an image if it is relevant to what they are interested in. This will also help Pinterest understand what searches to place your content in. If someone searches for a barn venue and you use an image of a barn venue it will come up in that search. Try to make sure the photo is clearly focused on what the search topic is.
A Few Examples of good images:
So, what makes a good font for a Pinterest pin? First of all, it should be readable. This may seem like a no-brainer, but you'd be surprised how many people choose fancy fonts that are difficult to read. Secondly, the font should be in keeping with the overall aesthetic of your pin. It should not be jarring or look out of place. Here are a few suggestions for fonts to use in your pins: The top two fonts, Open Sans and Merriweather, are both used on Pinterest itself. Both are clean and easy to read, with a little bit of character.
Examples of good fonts:
If you're looking to make your Pinterest pins stand out, one way to do so is by using colors. But with so many colors to choose from, how do you know which ones will work best?
Here are a few tips:
- Stick to a limited color palette. This will help create cohesion and prevent your pins from looking too busy.
- Use high-contrast colors. This will help your pins get noticed more easily.
- Consider the emotion you want to evoke. Certain colors can convey different emotions, so choose wisely!
Examples of colors:
When creating pins for Pinterest, be sure to keep your audience in mind. What do they want to see? What will grab their attention? Use bright colors and interesting images to create pins that stand out. Keep your pin descriptions short and to the point, using keywords that people are likely to search for. By following these tips, you can create eye-catching pins that will help promote your brand on Pinterest.
If you are looking for more help now on how to market your business using Pinterest then I welcome you to grab our free Pinterest marketing guide. We share helpful tips on how to set up your page, how to use the right keywords, and ultimately drive targeted traffic to your website. These are also the same tactics we use for our clients that consistently produce results.
Free Pinterest Marketing Guide
Your marketing team,
Justin & Lindsay Hanover