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7 Reasons You Should Be Using Pinterest
You may be surprised that Pinterest is not just for pretty pictures. It is actually one of the most powerful traffic sources available if your audience demographic is on it. Chances are they are with over 400 million active users!
Basically Pinterest is a buying platform. Meaning that most of the people using Pinterest have used the platform to make a purchase or find a service. Pinterest actually wants you to drive traffic to your website. Unlike some other social platforms where you are put in timeout every time you try to direct people off the platform to actually make a transaction.
I am also a huge fan of leveraging my time. With Pinterest you can essentially create one pin that will keep bringing you traffic for months or years. Since it is based off search as long as it
keeps being searched for your content will keep resurfacing. Again other social platforms it is pretty much dead after 48 hours. Which keeps you in this constant mode of creating content
for a beast that will never be satisfied. Not sure about you but that stresses me out. Knowing that once I stop making content I basically become non existent is not how I want to run my business. Which is what led me to find other ways, Pinterest being one of them.
Here are a few of the top industries that do really well on Pinterest. Not limited to only these, but if you business fits in one of these you are straight up silly for not using this platform.
-Weddings (Venues, Decor Rentals, Planners etc)
-Photography (Anything photography does well)
-Beauty (Hair, Makeup, Extensions, Men's Grooming)
-Coaching (Life Coaching, Business Coaching, Any Type Of Coaching)
-Products (Jewelry, Home Products, Basically Anything)
-Children (Toys, Games, Learning)
-Clothing (Men's, Women's, Children)
Here are just a few numbers for you that might grab your attention:
Over 400 million people use Pinterest every month.
93% of Pinners say they use Pinterest to plan or make purchases.
87% of Pinners say they have purchased something because of Pinterest.
The average order value for a sale made through Pinterest is $50.
80% of pins are repins, which means that people are sharing your content with their followers.
Starting to catch on here that when I say Pinterest is a buying platform it is a buying platform. Now lets dive a little deeper into some more specific reasons why you should be using Pinterest to grow your business.
Top 7 Reasons:
1. A powerful visual search engine
That is basically what Pinterest is in a nutshell. It is all about search trends and keywords. So it is a lot easier to be strategic with your content. Rather than being at the mercy of an algorithm that people "think" they know how it works till they change it again in a few days. Not with Pinterest it is about using good quality photos that represent what your customer is searching for. Along with the images you can also increase your visibility by using headlines over your images with the keywords people are searching for. For example if you are a wedding venue you might have a picture of your venue with a headline over saying "Rustic Barn Venue." Anytime someone searches for that your content will come up.
2. More control over your brand’s message
As a business owner, you want to have as much control over your brand’s message as possible. You want to be able to dictate what people see and how they perceive your company. And while there are a lot of social media platforms out there, not all of them give you the same level of control. Pinterest is one of those platforms that gives you a lot of control over your brand’s message. You can pin images that represent your brand, you can write descriptions for those pins, and you can link to different pieces of content on your website. And when you do this, you are also able to track how many people click on your pins and how many people re-pin them.
3. Increased traffic to your website
As a business owner, you are always looking for ways to increase traffic to your website and get more customers. So, when you create a Pinterest profile and start pinning things to your boards, more people will be able to see those pins. This can lead to increased traffic back to your website and an increase in sales. Pinterest literally connects to your website. You actually claim your website on Pinterest to make sure this happens. Every pin is directly connected to your website. Think of every pin as a lead magnet. They click on the pin, are intrigued by your image/copy and click through to your website. We have clients that have gone from 20-30 website hits a month to 400-500 a month in under 60 days from Pinterest. What would that do for your business?
4. The potential to go viral
It is the holy grail of social media marketing, going viral! It is what most business owners hope for and marketers shoot for. Yet again you are at the mercy of a machine you don't fully understand. It can pretty much make you go crazy trying to figure it out. You guessed it, not with Pinterest. Having one pin reach thousands of views is pretty normal. That is the difference with a platform built on a search engine. As long as you are tapping into the flow you will benefit from it. Pinterest really levels the playing field. Getting amazing exposure and driving traffic is no longer just for the "insiders" or celebrities. You can benefit from the traffic without taking a picture with the Rock. I swear!
5. Better SEO for your website
You might be surprised to learn that Pinterest can be a powerful tool to help improve your website's SEO. Well keep being surprised! Since pins are indexed by search engines like Google, adding keywords to your pins can help improve your website's ranking in search results. Look at that now you don't also have to be an SEO wizard to rank higher in search engines. Google also pulls images from Pinterest for their search results. Not only are you showing up within Pinterest but now in search engines. Again, tell me why you are not using Pinterest?
6. Cheaper ad spend with more exposure
On average Pinterest ads are 3-4x cheaper than any other paid ad platform. Let's spell this out you will reach more people and spend less. Not to mention you will be shown to much higher quality traffic and you won't have to worry about bad clicks like on Google. I have a client right now that we are running ads for. They are a barn wedding venue. Right now they have spent $90 reaching over 25,000 people and acquired 75 leads in three weeks. Tell what other platforms will generate that. I'll wait...... Second thought I won't since there isn't one.
7. Get insights into your customers’ interests
In order to make good decisions in your business you need to know what your customers want, or what they respond to. Pinterest is excellent for figuring that out. Since you actually get organic traffic on the platform you will be able to see trends with what people engage with. You will see views, saves, and clicks on all your pins filling you in on the content that people care most about. This helps you produce better content, better ads, better copy on your website, and even helps you on other social platforms. This makes sure you time and money is well spent. Rather than putting an hour or two into creating a reel that isn't shown to any potential customers and you have no real feedback.
If you’re not using Pinterest, you could be missing out on valuable benefits for your business.
In conclusion, if you're not using Pinterest, you could be missing out on valuable benefits for your business. With its growing popularity and user base, Pinterest is a powerful tool that businesses should utilize to increase brand awareness and drive traffic to their website. So what are you waiting for? Start creating pins and boards today!
Did this peak your interest now? If it did and you want to learn more about our marketing strategy we use for our clients to generate 50k+ impressions and 200+ website clicks a month then click below to grab our Pinterest marketing guide. We walk you through what actions you should be taking on Pinterest to really grow your business.
Your marketing team,
Justin & Lindsay